{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

{Hermès' Success Has Actually Been Driven by Scarcity

While a lot of deluxe brand names drive exposure with social networks marketing, celeb collaborations and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not altered much in years; it does not have TikTok, and does not give stars complimentary bags.|H

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